Startup Glow Creating Delicious Decorations

Like many small businesses and startups today, the Glow company was created during the pandemic, when Nanuka Kobuladze decided to use her free time effectively due to restrictions and became interested in making candles.

"I have been studying this direction for about 6 months. At this stage, I am producing scented decorative candles, which are visually very similar to sweets, you may not be able to distinguish them from confectionery at first glance. The raw materials are partly local because sometimes we have to cooperate with different foreign companies.

Our products are intended for all people who love scented candles, as well as for large companies. Compared to previous years, the demand and interest are increasing. I think this is due to the fact that similar decorative scented candles were not popular in the Georgian market, and today the competition is quite big," says Nanuka Kobuladze.

At first, Glow products are sold only in the brick market, through online sales channels, as well as by participating in exhibitions. Candle prices vary from 15 GEL to 35 GEL.

"There are 3 people involved in the process, although at first I started doing all this alone, and with the increase in orders, the involvement of other members of my family became necessary. In the future, with the increase in production, we want to create an independent workshop where we will work together with other employees.

We have several ideas that we will offer to Georgian companies very soon, but we are always open to interested people at any time. We are also considering adding new directions because we believe that constant development and innovations are necessary for our activities," says the founder of Glow.