Sheidish- Tako Natsvlishvili's First Georgian Eco-Friendly Lingerie Brand

For several years now, Georgian model Tako Natsvlishvili has been promoting sustainable fashion, both in her homeland and abroad, that's why no one was surprised when Tako founded the first Georgian eco-friendly lingerie brand "Sheidish". The brand is at the startup stage, and Tako is now taking the first steps toward success.

Sheidish is a feeling of premium quality and eco-awareness. The first Georgian eco-friendly brand that accepts and appreciates diversity.

 "Our mission is to create trendy and, at the same time, minimalist lingerie that will suit all types of women. We want to be an effective and innovative women's lingerie brand that offers customers the best quality, style, and comfort. Our goal is to free all women from ill-fitting underwear and to adapt Sheidish products to every body type," says Tako Natsvlishvili.

Sheidish is a Persian word used in ancient Georgian to refer to women's undergarments or underwear. Late medieval women's dowry books often feature a rather extensive list of underwear; this is where the founder of the new Georgian lingerie brand found her inspiration.

"We are committed to taking care of Mother Nature and leaving as little footprint as possible during production. Sheidish collections are made in an environmentally friendly way and from waste materials from other fashion houses". 

"Sheidish" collections are created from high-quality unused or recycled fabrics. As we read in the brand's description, thanks to Sheidish's suppliers, it has exclusive access to the product range of LVMH's Maisons.

90% of the collection is made from unused fabrics and 70% from recycled materials.

The debut collection of "Sheidish" is currently in the process of preparation, on the brand's Instagram page you can get acquainted with the concept of "Sheidish’’. 

Source:thediary.ge