Rootsy Products to Sell on American Platform Etsy

Wooden accessories producing company Rootsy recently appeared on the Georgian market.

Shalva Milorava, the founder of the company, discussed the matters of the brand, production, and future plans with Caucasus Business Week.

How did you come up with your startup idea? 

I founded the startup - Rootsy during the pandemic. I work in Zugdidi TechPark Fabrication Laboratory on various high-tech machines. My main inspiration is the desire to create my own product and transform my ideas into reality.

Can you remember your first wooden workpiece? How long have you been involved in this activity?

My first wooden workpiece was a multi-layered wooden composition. I started this business one month ago, however, I have been in this field for three years.

Rootsy's production is created with care and accuracy.

"We maintain quality, speed, and distinction while creating wooden workpieces for customers. Since our starting point is customer satisfaction, this does not allow us to relax.

Apart from this, the wooden workpieces are Georgian-made, have a high quality, and are ecologically clean, which is also utterly important. Sometimes, the working process requires adding chemical elements, however, the surfaces are completely covered with clean and healthy materials. This is one of the benefits of Rootsy.", - notes Shalva Milorava.

"We have to bring the wooden planks to the appropriate thickness, after which we go through the process of cutting with a laser engraving machine, followed by its lacquer, painting, etc., which leads to the final product.", mentioned Shalva Milorava while telling us about his working process.

The main inspiration for him comes from the tendency to do something that will beautify and improve the environment of others and to create something, that will always be remembered by others. 

"With this motivation, I think that converting the idea into reality is possible."

Currently, Rootsy's production is available online, via Facebook page. The production of Rootsy is in high demand in the international market, for example, in Greece.

"The successful outcomes in the international market gave us even greater motivation. We aim to launch Rootsy's production on international platforms. We plan to sell our wooden accessories via the American platform Etsy. We want to find our potential customers abroad too."

Apart from this, the company also plans to expand its business and create its own little branches in Malls and trading centers, where customers will be able to see the production on-site.

"We want Rootsy to become a popular and favorite brand for both local and international customers.", declared Shalva Milorava.