Nina's Art Accessories Inspired By Traditional Georgian Ornaments

Nina's Art offers a variety of accessories that enhances the effect of clothes women wear. The most popular item of the brand is its handmade collars with diverse prints. Nina Tchutchulashvili told us about her other products and work process:

What got you into designing and inspired you to create Nina’s Art?

I have loved painting since I was a child, I remember drawing all the time. I was also interested in sewing, embroidery, and knitting. When I grew up, I entered the Tbilisi Academy of Arts, Faculty of Architecture, I worked in the third year by profession, then I continued my studies in Poland in the same field. When I finished the program and returned to Georgia, after some time I started a family, this is where the history of "Nina Art" begins. While on maternity leave, I started making a variety of baby items (toys, hats, pillows, baby blankets) and the range slowly grew. Then I added bags, wallets, necklaces, brooches. I have been working like this for ten years now. Initially, I only sold my works in Georgia, this year I opened a store on the Etsy website and now I send a small part of my works to the international market. 

What are some of the challenges of starting your company?

In my case, everything went very naturally and gradually developed, so I can not recall any difficulties.

Tell us about your team and get us through your working day.

I'm on my team. Unfortunately or fortunately I am not a "collective" person and I always prefer to work alone. I put my daily work together with motherhood- I embroider and knit in the park, at school, simply anywhere. 

How did the creative process evolve since you started the brand?

The more I work, the more ideas come to my mind, I complete one and think of ten new ones, I have notebooks where I write work ideas, but unfortunately, I don't have time to do everything. My customers also helped me to diversify my assortment - they periodically ordered items that I did not have in the assortment - for example - I sewed baby pillows and was asked to sew a plaid, at first I was a little "afraid" to do something new, so I would always warn them I had to try, fortunately, they always trusted me. If something did not work out in the beginning, I alter it ten, a hundred times, or just start over again, I would work until I achieved the desired result.

What advice would you give to designers looking to start a business?

I advise them to be brave, believe in their abilities and it is necessary to love what they do. It's also important to be constantly informed about the news in this field, in short, constant work and study is the key.