Moulejewelry: Emerging Georgian Brand Making Waves in the Accessory Industry
The fashion industry is constantly evolving and expanding, with new brands emerging all the time. In recent years, there has been a noticeable increase in the number of Georgian brands making waves beyond the borders of Georgia. One such brand is Moulejewelry, founded by Niko Kezherashvili and Adrienne Monkediek. Despite only being on the market for two years, Moulejewelry has already made a name for itself with its unique and original design accessories.
In a recent interview with Hammock Magazine, Niko Kezherashvili shared the story behind the creation of Moulejewelry. Niko Kezherashvili, who had been working in the fashion industry for over 10 years, initially started his career in retail while he was still a student of the Faculty of Architecture. After gaining extensive experience both in Georgia and abroad, Kezherashvili and his partner, Adrienne Monkediek, decided to start their own jewelry line in the midst of the pandemic.
The founder of Moulejewelry admits that the learning curve was steep, but they were able to draw from their artistic education and retail experience to develop their brand. With the help of insightful and knowledgeable people in the field, they were able to improve their works in terms of forms, dimensions, and mechanisms.
Moulejewelry's collections have been well received by customers, and Kezherashvili has a special fondness for the Drops Capsule Collection. While accessories are a small part of a person's overall look, he believes that they play a big role in creating the final character and defining one's style.
Kezherashvili draws inspiration from contemporary sculptures, architecture, and interesting landscape forms, which are reflected in Moulejewelry's designs. The working process involves transferring ideas into sketches and selecting and processing until the final result. Moulejewelry works with natural metals, using 925 sterling silver and 24 karat gold for plating.
As Moulejewelry's popularity continues to grow, Kezherashvili and Mokediki have exciting plans for the future. They are collaborating with a famous Georgian brand and plan to expand their reach by placing their brand on various international platforms.
With their unique and thoughtful designs, Kezherashvili and Monkediek have successfully carved out a distinctive niche for their brand in a short amount of time. It will be exciting to see what the future holds for Moulejewelry.