Magical Characters - How NISA Started Making Handmade Dolls

Nino Samkharadze is a painter-restorer by profession, who founded the handmade dolls and accessories brand NISA during the pandemic. The reason for this was to make a handmade and different gift for a family member. As Nino tells "Business Partner" it was at this time that she created his first doll and has been engaged in this business ever since.

"Along with painting, I was always fascinated by diversity and created handmade things using different technologies and materials. I worked on leather, polymer clay, as well as on textiles with quilting technology. Recently, I have been busy creating handmade author's decorative dolls and New Year's decorations, which I learned independently and developed over time. I think my works are original, different, and eco-friendly for the customer, which also creates a magical mood.

For the works that I am currently preparing at home, I use different raw materials such as textiles, thread, etc., some of which are not local. I think that handmade works are more appreciated in Georgia day by day, which makes me very happy. As for my works, the interest from people is quite high, I receive a lot of positive evaluations and approvals, which is very important for me as an artist," says Nino Samkharadze at Business Partner.

NISA's works are designed for the average price category and their value ranges from 100-200 GEL. Sales are made both online and at Christmas markets organized by USAID/Georgia.

"For now, it is only possible to view/buy my works through the Facebook page, and also, you will see my dolls and Christmas trees along with the works of other authors at the stand created by the Association of Traditional Crafts of Georgia before the New Year.

I implemented the project from the beginning to the end with my own investment, and I continue to do so to this day. Until now, I have not tried to get a grant, but I will consider it in the future," says the founder of NISA.

The brand has big plans for the future. Which is related to collaboration with different companies, increasing sales and raising awareness, not only in the industry, but also abroad.

Source: Business Partner