Startup
Posted: 2 weeks ago

IDENTITY Created From a Candle

iDENTiTY is a new startup created by Ninuli Akhvlediani and Sopo Kartsivadze. Their idea was born during quarantine.

"We are girls, who always dreamed of bringing coziness and light to the interior of the house, which our candles now serve. We came up with this idea during self-isolation - where lack of relationships left us with only a sense of identity, loneliness. The identity is an important part of the project. Customer is able to give it context, and definition.", noted founders of Identity.

The main form of the candle is a naked torso - in a world full of gender stereotypes and roles, humans need more self-determination and the ability to fully control their position, self-representation, and their appearance. This product allows one to control a body resilient like a candle - give it a meaning and approach it in a creative way."