Georgian Startup Fertimo Plans to Enter International Market

Fertimo is a high-tech Georgian startup that helps companies in the fitness and wellness business sector with digital transformation.

According to the commercial director of the startup, Natia Julukhadze, they have been operating in the Georgian market for about 4 years and cooperate with about 20 companies in Tbilisi, Batumi, Kutaisi, and Rustavi.

"Fertimo is a cloud ERP technology for managing fitness/wellness business operations. Through our solution, we help businesses achieve an average of 14% annual profit growth through software tools such as customer engagement (SMS/email), business analytics dashboards, sales/marketing management, etc.

Since the requirements of the companies in the market are different, we offer them different service packages. Our business model is based on a monthly subscription fee, the cost of which starts from 180 GEL and averages up to 450 GEL. We managed to create a marketplace fertimo.com where users can benefit from services and products provided by fitness/wellness companies, they also will be able to track activity history, schedule personal visits with psychologists and coaches, etc."

Currently, 52,500 unique visitors are registered in the Fertimo system and 1.4 million visits have been made. Also, the company in Georgia creates and manufactures access system devices that make it easier to manage space zones and launch services.

Fertimo will also introduce a mobile application by the end of this year, which will allow users to see the complete history of their activities: purchased services, existing transactions, visits made, etc. Through the application, it is possible to register entry-exits to the building and purchase services online from the application itself.