France and the USA Showed Interest in Georgian Miscusi's Rollerblades

A few months ago, the first eco-friendly rollerblades brand "Miscusi" appeared on the Georgian market, which is one of the beneficiaries of the state program. In particular, in 2020, the founders of the company won a grant of 30,000 GEL in the "Produce Georgia" grant competition. After bringing the necessary equipment and raw materials from abroad, the production of "Miscusi" began.

Today, the enterprise is located in Vorontsovi. Entrepreneurs officially started receiving orders on April 30 of this year. On this very day, "Miscusi" opened its own store and showroom on the territory of the sports complex "Arena" on University Street in Tbilisi, where their products are presented. Currently, the price of the rollerblades is 450 GEL.

"The goal we set for three months has been achieved within the first month. We did not expect so much interest; This motivated us and now we are working daily to create new collections and interest different segments with our products. During this period, we created 300 rollerblades", says Mariam Kemoklidze at BM.ge.

The absence of necessary products in the Georgian market created certain obstacles in the production of rollerblades. The founders of "Miscusi" had to import almost everything from other countries; enterprises are often late in delivering products, which hampers their activities, although they are not afraid of this, on the contrary - they plan to increase production and export Georgian rollerblades.

"France and the USA showed interest in our products, although the current production is only for the Georgian market; we have 8 people involved in the activity, therefore, first of all, we plan to equip the enterprise with the necessary equipment, increase the number of products and prepare for the export market", says Mariam Kemoklidze.