Educational Platform Brainer to Enter Georgian Market Soon

Brainer is a newly-founded startup, which will be launched on the market in the near future. As an educational platform, it provides customers with intellectual games, game will have its own price, will be time-limited, but based on an unlimited number of questions with selectable answers. All participants will have the opportunity to answer the most questions correctly and win the prize money through their knowledge and speed.

CBW had an interview with its founder, Temo Cheishvili.

"We started thinking of creating Brainer in the summer of 2020. The main inspiration for founding such a platform comes from the fact, that interest in general education in the country is very low. We all had a period when we studied history, biology, math, geography, etc up to a certain age at school. Our parents and relatives were giving us some incentive rewards, which increased our motivation even more. However, after finishing school, we all choose a particular profession, therefore, in many cases, our interest in general education naturally begins to decline. 

We also have a school period where we studied: history, biology, mathematics, geography, etc., up to a certain age because of good knowledge of specific general subjects (parents, relatives ...), we were given some incentive rewards, which increased our motivation even more, That we were as interested in this or that subject as possible. Most importantly, we no longer have people who encourage us because we have some knowledge.

Brainer will be a platform, which will value your knowledge and intellect just as your parents and loved ones did once you were a child."

"Creating such a web platform was first and foremost decided by the team's experience. We have worked on a variety of products so far and we knew what paths we had to take to make a successful product. We all understood, that we started working on a large-scale product and it would have a positive impact on the community. People, who have access to the internet,

At the same time, all the members of the team understood how much we started working on creating a large-scale product and how much positive impact it could have on the community. We accelerated all the experiences we had, developed different ideas, and transformed them into Brainer. We share our responsibilities with our professional knowledge, which gives us a great hope that the product which we create will be used by any person who has an access to the internet."

As for the customer's response to the product, Brainer is not yet launched on the market.

"The product is not fully presented on the market currently since we are in a testing mode of the site. We want to eliminate all the shortcomings that need to be corrected before entering the market.

Temo Cheishvili also discussed the matters of the challenges startup had to overcome. 

"Since Brainer is a startup and is still in the process of being created, the main challenges are related to the development part. The page is functionally very busy, and the most important thing for the user is to be able to participate in the intellectual game without any hindrances.

At the same time, communication with various private companies had its difficulties. Their involvement was important for the creation of the final product, although the first "brainers" of the Brainer effectively cope with the challenges."

According to the founder, pandemic had a positive impact on the startup. 

"The pandemic positively affected working processes for Brainer since we started working on the idea during the terms of COVID-19 and the number of electronic devices and internet users increased due to need, which significantly increased our target audience.

Working remotely was not a problem for us. Therefore, it may be said, that the pandemic was one of the reasons to form and develop this kind of idea.

As for the working process, it has its own difficulties. We work on a daily basis to develop different directions. Nevertheless, teamwork helps us to simplify the work process.

Currently, we are finishing the initial stage of the web platform, and as a result, Brainer will enter the Georgian market. It will serve as a platform, where customers will be able to turn their own excitement towards knowledge since Brainer's knowledge is the most valuable.

Future plans involve further development of the platform, with which, we will be able to hold online educational competitions for school students and diversify this process even more. After all this, we plan to enter the international market."