Aura - Vegan Cosmetic Brand of a Georgian Teenager

A juvenile teen started a business of safe, vegan and organic cosmetics. The new brand "Aura" offers customers lip, face and body scrubs, lip creams, aromatic oils, mineral eye shadow and several other products.

The products are made by Niako Khechikashvili herself. She started her business during the pandemic, in the summer, with her own savings. She has completed a small business course at the Career Development Center, attends webinars and workshops online - in the field of cosmetology, and at the same time prepares to continue her studies abroad.

"I could not even imagine if my products would receive such a response, I am surprised by the number of requests and customer attitudes on a daily basis. I am a vegan and so I decided to create my own care products in this direction. People note that quality is much higher than prices,''- explains Niako Khechikashvili, the founder of "Aura" with Business Partner. 

The raw materials are partly local and partly imported. Prices are for mass consumption. "Aura" plans to diversify its range in the future.

"We will launch new products from February, it will be a different formula lipstick, eyebrow and eyelash care kit, and after a while, together with a more experienced and competent person, I will think of creating anti-acne products. I will offer interesting products to Georgian consumers, ”said Niako Khechikashvili.

The brand "Aura" has been presented on the market since July 2020.