Accessoires Brand Barnovi- National Elements and Diverse Directions

Interview with Rusudan Barnovi, founder of accessories brand -Barnovi. 

Let's start with the origin story of the brand.

I am an artist and clothing designer. I have been creating elegant pieces of jewelry for over 10 years, when the demands went out beyond the inner circle, I decided to create my own brand. I founded the accessories brand "Barnovi", for which I have created logo and branding by myself and nowadays, I have mastered both local and international markets through online platforms.

My brand offers customers a variety kind of lines, namely women, men, and baby clothing and accessories. Especially in demand are hairpins, hair bows, bracelets, and jewelry. I use fabric: leather, natural stones, river pearls, and metal as accessories. I even use two special techniques to create clothes, these are, the tambourine art, the same technique of Luneville embroider and Brazilian embroider.

What was the tipping point that really took you from daydreaming to knowing you wanted to take action and turn your passion into a business? What was the first thing you did?

I encourage my great love of my own occupation, as I said awareness and demand of brand, Barnovi grows gradually, it just encourages me to turn my passion into a business. this the competition is quite large and of course, self establish is difficult. Everyone is expecting something different and unusual. You also have to consider all the details. I think that if you can not overcome the difficulties you won’t be able to live, so I always start with difficult cases and try to look at this or that issue easily because, in the end, it should come out good and quality.

For the entrepreneurs just getting into the game. What do you wish you'd known when you started?

If you cannot overcome the difficulties you won’t be able to live. So always begin a job with a difficult case and try to look it easily.

Talk to us about finding the right support when growing a business. What do you look for? What are the key roles people should look to fill first?

I want to expand my work, in this matter, I need to have my own space, my workshop, where I would create new things and giving joy to my customers. of course, I should properly plan future strategic and financial plans. Be able to deal with the crisis and overcome the created situation.

What are your future plans?

Future plans are big. I am actively planning to make my products diverse and add new lines or accessories. I also want to start renewing furniture by decoupage technique, which will be another direction of my brand. In general, I love national clothes and their special details that is why I actively use them while creating and in everyday life too. I’m planning to work with this line in the future and create different products.

After all, it’s essential for me and a very important step to open my own workshop-salon, where I will be able to work, exhibit, and sell my products. I want to have the necessary inventory with co-financing, for which I work selflessly to get the desired result in a short time.