Large-Scale Georgian Wine Promotion Held in Seoul with the Support of the National Wine Agency

As part of its strategy to diversify export markets, the National Wine Agency of Georgia supported a major promotional event for Georgian wine in Seoul, the capital of the Republic of Korea. The event was organized by the Agency's Korean marketing partner, Wine21.com.

The programme featured a professional masterclass and wine tasting attended by around 60 invited guests, including wine experts, sommeliers, journalists, and social media influencers.

The tasting was led by renowned Korean wine writer Sangmi Kim, who introduced participants to the diversity, history, and unique characteristics of Georgian wine.

Alongside China and Japan, the Republic of Korea is one of Georgia's key strategic export markets in Asia. With the support of the National Wine Agency, a wide range of promotional and marketing activities are regularly carried out to strengthen the presence of Georgian wine in the Korean market.

The Agency's marketing partner, Wine21.com, is the largest online wine platform in the Republic of Korea. Established by wine industry experts, the platform provides comprehensive information on wines available in the Korean market and is actively engaged in public relations and marketing initiatives across the country's wine sector.