Economy
Posted: 1 month ago

British Association Writes about the Export Prospects of Georgian Blueberries

The Embassy of Georgia in the United Kingdom, the agency "Produce in Georgia" and FPC, the largest British company, Fresh Produce Consortium, organized an online webinar on the possibilities of exporting Georgian blueberries to the British market.

The British Association Fresh Produce Trade Association writes about Georgian blueberries and notes that Georgia is a country with great prospects for growing blueberry production and exports. According to them, there are many modern and well-assembled producers-exporters of blueberries in Georgia.

In the article, the author reviews six Georgian blueberry companies and notes that according to Georgian suppliers, they have real potential to become important new players in the global market.

The producers believe that by 2024 the total production of blueberries in Georgia will be spread over an area of ​​more than 1500 hectares. This cultivated area will produce at least 15,000 tons of fresh blueberries annually.

"An increasingly productive country offers a great opportunity for UK buyers, importers, wholesalers, distributors, and retailers to improve their quality coverage from around the world," the article reads.

As the author points out, the consumption of blueberries in the UK is increasing. The share of blueberries in the UK market has tripled in value over the last decade. The increase in sales and consumption is due to the many health benefits of berries, the variety of uses in food and drink, and also the fact that it is convenient and beneficial, especially for children.

According to data provided by Fresh Produce Consortium (FPC), blueberries as a whole are in second place in the top five fresh fruits imported to the UK and increase by 7% annually in terms of volume from 2011-to 2020.

On the Opportunities for Increasing Georgian Blueberry Imports in the United Kingdom In April 2022, the FPC participated in a webinar to explore the potential for Georgian blueberries to be exported to the United Kingdom. Detailed information for the UK market was provided by BerryWorld.

The webinar was organized by the Embassy of Georgia in the United Kingdom, the agency "Produce in Georgia" and FPC, the largest British company, Fresh Produce Consortium.