JWT Metro is one of the Finalists of Ad Age's 10th Annual Young Creatives Cover Contest
International Advertising Agency every year announces a Cannes Lion Journal Cover Contest about social thematics. JWT Metro was a participant of this year's contest.
"Giorgi Maghradze and Lasha Milorava of JWT Metro in Georgia created a microphone, the holes of which actually turn out to be the heads of diverse individuals. “There are millions of diverse stories about beauty,” they explain. “And we can make them all be heard. That’s the power of truthful representation.”, writes AdAge.
According to this year AdAgency Brief, the cover, elaborated by contestants, should have presented the real perception of the advertisements, creativity, and cultural world.
"The Brief presents a diversity of representations in the advertisements. Throughout the years, advertisement sphere was manifesting strict beauty standards and was leading stereotypes. Fortunately, it changes. The main element of the cover design is a microphone, in which we integrated the pictograms of different women. The authors of the idea reckon, that there are many different stories in the world, involving beauty and creative industry, which has its own strength to present the idea on a broader scale. For this process, it is necessary to see the beauty in diversity, reality, and authenticity.", JWT Metro states.
The finalists of the contest are from Georgia, USA, Philipines, England, India, Ecuador, and the Dominique Republic. The winner of the contest is the idea of BBDO Guerrero's creative Director, Arnel Villanueva - The Imperfect Stunner.