Balenciaga Partners with Metaverse on Avatar Fashion
Balenciaga is one of the first brands to partner with Meta on Avatar Fashion.
Meta is launching a digital fashion marketplace, according to CEO Mark Zuckerberg.
‘’I’m really grateful and proud of these brands joining us to kick off fashion in the metaverse,’’ said Zuckerberg on a live call with Eva Chen, Instagram’s director of fashion partnerships at Meta.
‘’Fashion industry is ultimately a form of art and self-expression. And now being able to wear Balenciaga, Prada, and Thom Brown, I can’t wait to see what comes from this,’’ said Chen.