Worldbranddesign: Branding of Water Gudauri Reflects the Spirit of Georgia

The World Brand Design Society a pofessional community that benchmarks and awards creatives and creative businesses in the fields of corporate and consumer brand design writes about Water Gudauri. 

"Water Guduri has shaped the brand image by breaking the traditional understanding of what a water bottle should look like. Hence, instead of choosing already well-saturated color pallet for water bottles, Water Gudauri prioritized innovation and focused on scarlet red – as a symbol of excitement, energy and courage. The combination of red and white was also inspired by the Georgian flag. Moreover, the minimalistic typography is consistent with the brand’s noble spirit".

By choosing contemporary design that portrays the values of Georgia, Water Gudauri positions its brand as high end and fashionable. As a result of tactical objectives and strategic moves, many customers love Water Gudauri not only because of its distinct packaging design, but also because of the pursuit of brand beliefs.