Voovly: Revolutionizing Auto Service with Innovative Digital Solutions

As the number of cars in Georgia swelled by almost 5% in 2022, amounting to a staggering 1.563 million registered vehicles, a new digital platform for automobiles emerged to address the mounting demand and the limitations in the auto-service market. Known as "Voovly", this unique venture was brought to life by GPI Holding in collaboration with Vienna Insurance Group.

In the face of challenges such as the scarcity of skilled professionals and a widespread distrust of mechanics, Voovly offers a solution where all services can be availed remotely, under the watchful eyes of professional auto experts. We sit down with Archil Beridze, the General Director of the company, to delve into the workings of Voovly.

Can you tell us about the user needs that prompted the creation of Voovly?

While shaping the Voovly brand, we dedicated our resources to understanding the woes of car owners. Our research highlighted an overwhelming mistrust of mechanics and a shortage of expert professionals as key issues. Voovly came into existence with the objective of transforming this status quo into a relationship of trust between the car owner and the platform. Our digital solution allows users to conveniently avail themselves of any services related to vehicle maintenance and repair from the comfort of their homes or offices, doing away with the need to physically visit service centers or search for auto parts. Our professional auto experts manage and monitor the entire repair process, ensuring continuous communication with the car owner.

Could you elaborate on Voovly's core concept?

Many of us have had distressing experiences with our vehicles. A minor issue can often trigger a domino effect of complications. For instance, even a damaged tire can set off a time-consuming and draining chain of events. But with Voovly, such hurdles can be bypassed at the touch of a button. The heart of the Voovly concept lies in its reliability. Our primary focus is to offer high-quality, trustworthy, and transparent services. We supervise the repair process to mitigate any chances of errors and unnecessary costs. Entrusting us with your vehicle’s maintenance could mean not just time saved, but also cost-efficiency.

How has the development of this project been of interest to GPI Holding?

Voovly, brought to fruition with the backing of Vienna Insurance Group and GPI Holding, promises to revolutionize the auto repair market. Vienna Insurance Group has successfully established similar services in 11 European countries, and we aim to replicate this success in Georgia. Unlike in Europe, our local auto repair market is plagued by subpar professionalism and is largely unregulated. European expertise and experience serve as the backbone of Voovly, ensuring its reliability as a partner for car owners and elevating the standards of the auto service industry.

Could you shed light on the services Voovly provides? Why should users subscribe to Voovly on a regular basis?

Voovly covers the complete spectrum of car-related services, from scheduled maintenance like oil changes, bearing replacements, and wear part renewals, to emergency services like accident damage repair. All these issues are addressed by our auto experts who can be accessed at the click of a button. We offer both one-time and monthly unlimited services. Subscribers are privy to complimentary services such as roadside assistance, fuel delivery, tire inflation/replacement/repair, jump starting a car, and computer diagnostics.

Who are the target customers for Voovly's services?

Voovly caters to a broad audience. It is as useful to novice drivers who are less versed in the intricacies of car maintenance and repair as it is to seasoned car owners. Despite understanding the importance of car maintenance, the latter may lack the time to devote to it. Voovly offers them the luxury of focusing their time on more enjoyable pursuits.

What sets Voovly apart from competitors in the market?

Voovly's strength lies in the freedom it provides to its customers. They can avail themselves of their desired service from either official car manufacturers, multi-brand service centers, or non-branded service centers. Moreover, our process is transparent and cost-efficient. Customers have the facility to track their vehicle's route and receive detailed service reports.