Tsivis Kveli Expands Sales Area
The Horeca sector weakened due to the pandemic and delays in air traffic stimulated Tsivis Kveli to expand its sales market.
Currently, negotiations are underway with Fresco, Ori Nabiji, Zgapari, and Europroduct.
As for the export, according to the founder of the company, exporting the production of Tsivis Kveli to the United States is carried out without any hindrance. After combating the pandemic and opening the borders, Tsivis Kveli plans to adapt to new sales markets. Thus, the company negotiates with Turkey, Uzbekistan, and Israel.
The founder of the company, Gocha Gagashvili mentioned with BusinessPartner, that because of the lack of distribution channels, it's not possible to fully utilize the potential of the enterprise. At this time, the factory processes 2-3 thousand liters of milk per day, perhaps the company has the ability to process 10,000 liters per day.
The company estimates that after opening the borders, the demand for Tsivis Kveli will be increased by 20-30%.
Tsivis Kveli has been positioning on the market for 12 years. The enterprise is located in Telavi and produces 200 types of cheese. Currently, its production is exported in the U.S. One can purchase its production in Carrefour, Goodwill and Nikora.