Toy Manufacturing Company Madeline Expands its Business

Toys manufacturing company Madeline got financial assistance from the project Geclose2EU, and therefore, the company now is equipped with the newest technologies, which diversified its products.  

"Equipping the factory with the newest technologies enabled us to increase throughput and create new products. We also purchased 4 additional sewing machines and added a new direction. We are now able to produce large-sized toys, and using sewing machines, the company also creates personal toys.", declared the head of Madeline, Eleonora Kutsia.

The company manufactures toys in several directions and includes the interests of children from 0 to 12 years old.

"We are working in all price segments, but with the rising prices in raw materials, we had to remove some products from the sales. The main part of sellings came from tourists. Due to the pandemic, we had to sell our products on different online platforms.

For stimulating and developing business, we made an investment in an advertisement campaign, and simultaneously, we participate in different exhibitions and startup markets. Opening the store is not planned yet, perhaps, we consider presenting our products in several chain stores. We will soon start making necessary production for infants and their mothers.", noted Eleonora Kutsia.