Tourism Meets Investment: Arkan Property’s Perspective

In recent years, Georgia has been steadily rising as one of the most attractive tourist destinations in the region. With its stunning landscapes, rich culture, and welcoming people, the country offers a unique blend of experiences that keeps drawing more and more international visitors.

According to Yasmin Aljanabi, Head of the Sales Department at Arkan Property, several key factors contribute to Georgia’s growing appeal:

1. Direct Flights Are Expanding

Accessibility plays a vital role in a tourist’s decision-making process, and Georgia has made significant strides in this area. Each year, more international airlines are adding direct flights to Tbilisi, Batumi, and Kutaisi. For example, low-cost carriers like Wizz Air have expanded their routes, making it easier and more affordable for travellers from Europe, the Middle East, and beyond to visit Georgia. This growing network of direct connections is simplifying travel logistics and boosting the number of annual arrivals.

2. Hospitality Is Reaching New Heights

Georgia’s hospitality industry is evolving rapidly. The country is seeing the addition of high-end hotels and luxury resorts, including international brands in the 4-star and 5-star categories. New Four Seasons resorts and other premium accommodations are being developed in major cities and scenic destinations such as the mountains and the Black Sea coast. This rise in hospitality standards is providing visitors with world-class comfort while still preserving the local charm and cultural authenticity.

3. Affordability Compared to Other Destinations

One of Georgia’s biggest advantages is its affordability. Compared to neighboring countries and many European destinations, Georgia remains significantly more budget-friendly without compromising on quality.

 4. A Safe and Welcoming Environment

Safety is a top priority for any traveller, and Georgia consistently ranks as one of the safest countries in the region. Visitors frequently praise the warm hospitality and friendliness of the Georgian people. The local culture places a strong emphasis on welcoming guests, making tourists feel at home almost instantly. As Yasmin Aljanabi notes, "Safety and friendliness are among Georgia’s most valuable assets—tourists don’t just visit; they connect with the people."

5. Improved Infrastructure and Transportation

Getting around Georgia has never been easier. In recent years, the government has invested heavily in modernizing infrastructure, including new highways, renovated rail systems, and expanded public transport. These improvements have made traveling across the country—from the capital to remote mountain villages—much faster and more convenient. Whether you're planning a road trip to Kazbegi or a seaside holiday in Batumi, getting there is now simpler than ever.

Georgia’s tourism boom is no coincidence. A combination of better connectivity, elevated hospitality standards, reasonable pricing, safety, and upgraded infrastructure are turning the country into a go-to destination for travellers from all walks of life. As Yasmin Aljanabi from Arkan Property summarizes: “Georgia is not just a destination - it’s an experience. And it’s only getting better every year.”