Tiko Ratiani: Marketing Helps you Make New Discoveries
Interview with Tiko ratiani, Head of Marketing and Salesfor “Jikia House’’
Tell us about how you got into the field of marketing, and what factors played an important role in choosing this profession?
I've been in this field for many years. During the last 6 years, I've been the head of marketing and sales. It is a very interesting field, where you are constantly searching for new directions, and face new challenges. This profession gives you the opportunity to constantly make new discoveries. This is all interesting to me.
In regards to technological changes, what challenges do you face as the head of a marketing service?
Today it is much more interesting to work in this field, preparing new, interesting products or projects. It is much easier to reach the targeted segment with the right channels, to give it your take. However, this is also a challenge, because active communication through social media or other means is available for more companies. Therefore, it is important that you are outstanding on the market, and our project is a good example.
What has changed in the field in the last 5 years, and what changes are expected?
Many things have changed over the last few years, as digital marketing is at a higher level, social networks have evolved, the user has changed their behavior as well as the attitude of the company towards the user. Most companies have been oriented towards the customer. Companies realize that their reputation depends on the opinion of the user, and therefore, we listen to them, and acting on their preferences. And the users are, in fact, more aware, and they demand a much higher standard from us than it was years ago.
In addition, new approaches to communicating with users were created, and new channels have appeared. If we compare with previous years, many channels used earlier are no longer active today. Even today, a small budget is enough to make interesting and effective marketing campaigns. It is important to keep up with developments on a daily basis, in order to keep a favorable position in the market.
What important features should a marketing manager focus on, and what are their roles in an organization?
I think marketers should be ready for novelties, and should not be afraid of new challenges or making mistakes. One needs to listen to users, as a customer plays one of the most important roles in a company’s development. If we listen to them and observe their behavior and demands, then we analyse it, and it will definitely help us to grow, establish a better product, and achieve the desired result.
What steps do you take as an organisation to keep up with new trends?
Everything develops dynamically, and it’s important to receive new information and process it. We need to keep up with new tendencies, and be ready for new challenges. We try to constantly search for novelties.
What’s your organization's business model?
Today, the real estate market is quite saturated, and many companies operate here. In order for you to be outstanding, it is important to think of a different product that is competitive. We try to be an outstanding and user-oriented company. Of course, we listen to customers, and take their tips, wishes and recommendations into consideration as best as we can in order to fit them in, and offer them an interesting product. In addition, we try to offer customers a different product from others, which distinguishes us from our competitors.
One word that describes your work.
The most useful advice you’ve ever received in your life?
Never be afraid of difficulties, and never make decisions in the heat of the moment.
Think of a person who inspires you, professionally.
It’s hard to name a specific person. My inspiration can be a successful project, or a goal that you are working towards with a team in order to achieve a desired result.