The First Georgian Beer "Aia" to Reappear on Georgian Market

After a long pause, first Georgian beer, "Aia" is in a sale again.

The brand's return ceremony was held in Kutaisi.

The beer "Aia"'s holder is "Georgian Beer Company", which has a large story and successful experience in the field of producing non-alcoholic drinks.

As Shalva Chocheli, commercial director of "Georgian Beer Company" stated, they started working on renewing the brand of "Aia" 2 years ago.

"Even today, people talk about "Aia", as if it's a living organism, which means, that brand is personified. Aia reentering the Georgian market only includes perspectives that are positive. The nostalgia which is all around the beer creates strong and positive expectations. According to the respondents, returning "Aia" may be similar to the meeting with the old acquaintance. The strong emotional heritage, preserved emotional attachment, the memory of product and brand, reputational homogeneity, unrivaled attribute in the space of Georgian beers: We should have resurrected the Georgian beer "Aia". 

The first Georgian beer, "Aia" appeared in Kutaisi in 1953. The entrepreneur was Rezo Dvalishvili, who was also co-founder of "Dvalishvilis Tsklebi".