The 130th Anniversary of Borjomi - Brand Presented a New Limited Series

Georgian mineral water "Borjomi" is celebrating its 130th anniversary this year. In order to celebrate this date, the brand was presented to the customer with new packaging. Limited series of Borjomi was created within the frameworks of communication platform "You have a character".

The new limited series has a modern concept, except that the color Georgian Green and a symbol of the brand - deer still remain as the main integral marks of the brand. 

"2020 is a special year for us, we celebrate our 130th anniversary since the bottling of the first Georgian mineral water. You'll agree that there are only a few brands in the world who have such a long-standing experience with a successful history. Despite this, Borjomi, similar to its target audience, remains a young, always modern, and innovative brand. This is, what the new, limited series portrays. Unfortunately, pandemic coincided with such an important date, however, we've not stopped working on anniversary project and along with the limited series of Borjomi packaging, we will have much news for our customers.", noted David Gelashvili, director of marketing of Borjomi.

Reynolds & Rayner worked on the design of Borjomi limited series.