TBC Leasing Partners with MICHELIN to Offer Exclusive Benefits in Georgia

TBC Leasing has announced a strategic partnership with the renowned French brand MICHELIN by signing a memorandum of cooperation, officially becoming MICHELIN's partner in Georgia. This collaboration will bring special offers to TBC Leasing customers.

Zurab Gugushvili, Commercial Director of TBC Leasing, highlighted the partnership's focus on providing value beyond traditional leasing terms: "Our aim is to enhance our customer experience not only through special leasing conditions but also by adding extra value. In collaboration with MICHELIN, we've created unique gift sets which will be presented to customers financing various categories of vehicles. We believe these car care kits will be incredibly beneficial for all drivers and we are looking forward to introducing even more extensive offers in the future."

Inga Petriashvili, Commercial Director of Nuovo Ltd., emphasized the practical benefits for car users: "This collaboration is particularly special as the MICHELIN kits provided as part of our offers have been carefully selected to ensure safe driving and have been tested in real-world conditions. Our shared goal is to cater to the needs of car users and we are excited about the potential for future innovative projects."

MICHELIN was established in France in 1889, initially focusing on bicycle tire production before expanding into the automotive industry. The brand has since become a significant contributor to automotive development and is well-regarded for its high-quality car accessories.

Nuovo LLC, the official distributor of MICHELIN brand auto accessories in Transcaucasia, introduced MICHELIN products to the Georgian market in 2022 and currently distributes these products in Tbilisi, Rustavi, Kutaisi, and Batumi.