TBC Capital: Kakheti Region Ranks First in terms of Hotels’ Workload
According to TBC Capital’s weekly report, in July the hotels’ workload in Tbilisi rose to 4%, Batumi -10%, Kakheti - 22%, other regions - 13% (Kutaisi, Borjomi, and Kazbegi).
The workload is lower at small and medium hotels, however, Kakheti Region is a leader in this field too by 20%.
As noted by Tornike Kordzaia, head of the TBC Capital research, 25 big hotels and 20 small and medium hotels were inquired as part of the survey.
“The last week recorded about 3% higher workload than expected in July, excluding Tbilisi.
Kakheti Region is a leader in terms of the workload at small and medium hotels, thanks to the vicinity of Tbilisi. It is worth noting that a higher workload is recorded in big hotels, compared to small ones. Our survey proves that customers prefer big hotels to get discounts and comfort’, Tornike Kordzaia noted.
According to the TBC Capital survey:
• Change in workload: as compared to the previous week, the workload of big hotels in July rose by 1%, Kakheti – up 3% and other regions – up 2%. The workload is comparatively stable in Tbilisi;
• Workload on weekends: unlike the previous weekends, the workload declined to averaged 40% in Kakheti, 25% - other regions and 16% in Batumi;
• Discounts: averaged daily tariffs in Kakheti hotels declined to about 45% in July, while slighter slowdown was seen in other hotels. The discounts at small and medium hotels ranged from 10% to 60% and totaled 24% on average.