“Strive for Perfection”: Rolls-Royce’s Vision for Georgia and Beyond
An exclusive interview with Frank Tiemann, Head of Corporate Communications Europe (Central/East) and Central Asia, Rolls-Royce Motor Cars Limited.
As Rolls-Royce Motor Cars continues to expand its presence across new regions, including the South Caucasus, I had the privilege of speaking with Frank Tiemann, Head of Corporate Communications Europe (Central/East) and Central Asia. During our conversation at a scenic location near Tbilisi, Mr. Tiemann shared insights on the brand’s electrification journey, the core values that define Rolls-Royce, and the company's ambitions for the Georgian market.
Rolls-Royce has once again presented its models in Georgia. What car models did you showcase this time?
It’s our fourth presentation in Georgia in recent years, and I’m truly thrilled to be here. Today, we’re showcasing the very first all-electric Rolls-Royce, the Spectre, along with the Ghost Series II—an evolution of one of the most sought-after models in the brand’s history.
What makes these models special? How would you describe them?
The Spectre is our first fully electric Rolls-Royce—and it’s important to emphasize that it’s a Rolls-Royce first, and an electric car second. It delivers everything our clients expect: silence, waftability, and the signature magic carpet ride. Electrification elevates that experience even further. Meanwhile, the Ghost Series II features refined design updates, new materials, and a completely new electronic architecture. Both models are integrated with Whispers, our private digital members club, available by invitation only.
In 2021, Rolls-Royce announced its first fully electric vehicle. How much of a priority is electrification for the brand going forward?
Electrification isn’t a new invention—electric vehicles existed over a century ago. The qualities associated with EVs—smoothness, quietness, effortless driving—are things that have always defined Rolls-Royce. So for us, the transition is natural and complementary, rather than a disruptive leap. For many brands, electrification is a big step; for Rolls-Royce, it’s an enhancement of our long-standing ethos.
What are your plans regarding the Georgian market and the broader South Caucasus region?
This week’s presentation underscores our commitment to building long-term, reliable client relationships in the region. We aim to continuously share insights into the world of ultimate luxury and personalized craftsmanship that define Rolls-Royce. Our exclusive dealer for Transcaucasia and Central Asia, Rolls-Royce Motor Cars Baku, is dedicated to nurturing these relationships. For us, sustained success is rooted in lasting connections with our clients.
What is the core philosophy of Rolls-Royce, and how do you align it with markets like Georgia?
I often quote our co-founder Sir Henry Royce, who said: “Strive for perfection in everything you do.” That philosophy drives our design, engineering, and manufacturing processes—and equally, our client relations. Rolls-Royce is a client-driven company, and our goal is to be in constant dialogue with our customers to understand their desires and dreams. Each Rolls-Royce is as unique as its owner's fingerprint—whether they are in the US, UK, or Georgia. Every client receives the same level of dedication and respect.
