Starring Georgia Gains International Recognition — One of the World’s Largest Online Publications, International Business Times UK, Writes About the Company

“Starring Georgia is a company whose goal is to establish Georgia as a global cultural and entertainment hub,” writes the British business publication International Business Times. The scale and significance of this ambition are easily demonstrated by the list of artists who have visited Georgia in recent years.

The British business outlet International Business Times published an article titled “Starring Georgia: How One Company Transformed Georgia’s Cultural Landscape,” which explores in detail how Starring Georgia has reshaped the country’s modern cultural and entertainment industry. The article places particular emphasis on Black Sea Arena as an infrastructural project that has put Georgia firmly on the map of international music tours.

“An hour and a half packed with every emotion that defines Starring Georgia — 10,000 people singing in unison, thousands of strangers sharing a common energy, songs beloved by every generation, and the Georgian flag waving in the background.”

This Facebook post published by Black Sea Arena after the Scorpions live show perfectly summarizes not only a specific musical event, but the entire spirit of Starring Georgia. However, it would be a mistake to view this solely through the lens of individual concert experiences — in reality, the concept is far more ambitious.

The core value of this idea lies in the creation of world-class infrastructure within the country, enabling Georgia to become a full-fledged member of the global entertainment industry. The steps taken toward this goal are united within a multifunctional ecosystem that encompasses two key dimensions: on the one hand, the revitalization of urban spaces, and on the other, the renewal of regional cultural venues.

As the article notes, for Georgia to become a permanent host of international-scale events and a regional hub for music and entertainment, significant technological advancements were also required.

“The heartbeat of the Starring Georgia ecosystem is Black Sea Arena — a multifunctional venue located on the Black Sea coast in the Guria region. Construction of the arena began in 2008 at the initiative of the Cartu Foundation and it officially opened in 2016. This open-air amphitheater-style concert hall is equipped with cutting-edge technology, including movable acoustic walls and a retractable roof.”

It is important to recognize that these seemingly technical details have, for nearly a decade, created a lasting emotional impact on audiences arriving in Shekvetili. This venue has already witnessed ecstatic teenagers seeing their favorite bands live, concerts that united grandparents and grandchildren across generations, and the revival of Georgian folk traditions in a contemporary context.

OneRepublic, Scorpions, The Killers, Black Eyed Peas, and Jessie J are just a few of the artists whose visits turned concerts in Shekvetili into true celebrations, the article concludes.