Rusudan Muzashvili: "We are Facing Really Big Challenges in Terms of Technology"

Interview with Rusudan Muzashvili, PR and Marketing Head of Gurme Ltd

Tell us about how you got into the field of marketing, and what factors played an important role in choosing this profession?

I have been involved in business since my childhood. I always observed everyone and everything, because every detail was important in choosing a future profession. I have come to realize that marketing is a field I love, and that gives me a chance to grow. This is a place where you shouldn't stay still, and should always be ready for novelties.

What challenges do you face as a leader in marketing during a time of technological change?

In terms of technology, we are facing really big challenges. In light of limitless information, you should make it interesting for the customer, and provide the right information. You need to define your segment and work on communicating with them properly.

What has changed in the field in the last 5 years, and what changes are expected?

Much has changed in the last 5 years; most importantly, digital marketing and social media have become more demanding and have been prioritized. The Customers' behavior is also focused on comfort. In the future, online services will be a higher priority.

What do you think are the most important traits a marketing manager should have, and what is his or her role in the organization in general?

For the marketing manager, in my opinion, the most important qualities are the ability to constantly evolve, the willingness to take first steps, the knowledge of a product in detail, and the ability to communicate properly with customers.

First and foremost, you need to look after the company’s image and have a satisfied customer, it’s also important to plan and distribute the budget properly. 

What are you doing to help the organization keep up with new trends and use innovative approaches in the field of marketing?

I keep up to date with the news, and often go to training sessions, listen to and read interviews with successful people from all over the world. I have constant contact with the user, which helps me to plan and take the next steps.

What’s your organization’s business model, in terms of marketing? 

The level of competition in our field is quite high. If you want to be successful, you need to take care of the customer first, and offer high-quality products. That is why a high-quality product is what comes to the front of the the customer’s mind in the first place.

One word that describes your job.

Development. 

The most useful advice you’ve ever received in your life?

Love what you do, and always listen to others, even if it seems uninteresting to you.

Think of a person who inspires you, professionally.

It’s hard to name a specific person. People who work hard to achieve their goals, and are not afraid to challenge themselves.