Restaurant Sector Surpasses Expectations: Robust Growth Experienced, Notes 'Zala' Owner Zurab Bakradze

In a refreshing turn of events, the restaurant sector has been experiencing a growth rate higher than anticipated, according to Zurab Bakradze, owner of the 'Zala' restaurant. Speaking to 'Business Partner', Bakradze revealed that the sector had initially projected to reach its current level by the summer of 2024, but the pace of development has surpassed these expectations.

"As we approach the summer, we foresee a surge in tourism, which will contribute further to our growth," Bakradze said. In addition to the anticipated increase in tourist clientele, the restaurant owner has also noted a rise in local patronage and an expansion in the average bill per person.

He explained, "This increase is not simply because restaurant prices have seen a surge of 20 to 30 percent. Instead, it is reflective of the choices being made at the table, suggesting a trend towards more expensive selections from the menu."

While Bakradze acknowledges the potential for a decrease in prices for seasonal items, he does not anticipate a similar trend for other food items. He attributes this to the fluctuating and unpredictable market conditions which make comprehensive analysis challenging.

Bakradze stated, "If we observe the current trends, we see prices typically start to decrease from April, but this trend is not yet noticeable for items other than seasonal produce." However, he remains hopeful that the state's proposed policies will introduce regulations that could lead to reduced food prices. This would, in turn, have a positive impact on the restaurant business, potentially lowering the prices that have seen a significant rise since the pandemic.

"Since the pandemic, we've seen an increase in menu prices of around 20-30 percent, predominantly in meat products due to skyrocketing meat prices," Bakradze added. Despite these challenges, the restaurant sector's robust growth provides a ray of hope for the industry as it navigates the evolving market dynamics.