"Quality Farming Demands Modern Solutions," States Avtandil Marakvelidze

Avtandil Marakvelidze, a progressive farmer with 15 years of experience, cultivates iceberg lettuce in the village of Balghodjian, located in Georgia's Kvareli region. His produce is seasonal, with cycles in both spring and autumn.

Marakvelidze attributes his commitment to modern farming techniques to insights gained from visiting European farms. It was these experiences that illuminated the significant impact of high-quality products and advanced technologies on agricultural outcomes.

"To produce top-quality products, the use of modern agricultural inputs is essential," Marakvelidze asserts. On his farm, he opts for premium plant protection products and innovative fertilizers from Yara. This approach has yielded products that are in demand, with Marakvelidze noting, "A high-quality product practically sells itself."

For Marakvelidze, farming is more than an occupation; it's a passion that brings immense satisfaction. He finds particular joy in the late autumn months, as this is when the fruits of his year-long labor are most apparent.