PSG Announces Partnership with Georgian Mineral Water Brand "Mountain"
French football club Paris Saint-Germain (PSG) has announced a four-year regional partnership with the Georgian premium mineral water brand "Mountain." The collaboration, highlighted on the club’s official website, is built on shared values and a common vision for innovation and excellence.
"Mountain" is positioned as a flagship brand of premium mineral water, with its core philosophy, "Live to the fullest," embodying the strength and spirit of Georgia. PSG emphasizes that this partnership represents a significant step in strengthening ties with Georgian fans, as support for the club continues to grow in the country.
"We are delighted to welcome our regional partner, Tskaliki Mtisi. This partnership is a clear example of our shared vision to be innovative and inclusive, offering our fans around the world unique opportunities and redefining the boundaries of engagement in sport," said Nicola Ibbetson, PSG’s Director of Global Partnerships.
Founder and head of Coca-Cola Bottlers Georgia, Temur Chkonia, also expressed enthusiasm about the collaboration, stating, "We are thrilled to have signed a partnership between Mtisi and Paris Saint-Germain. This collaboration will not only allow us to offer our customers a premium-quality beverage but also reinforce our vision on an international level—supporting sports, youth, cultural development, and innovation."
As part of the agreement, PSG fans can look forward to exclusive experiences and innovative marketing campaigns that will further integrate the iconic football club with its growing Georgian fan base.
