Phubber: Digital Shopping in Georgia
Phubber – This is a digital platform that enables to make the things useless for others useful for us and this is the place, where any person can sell useless things and buy a new one.
Anano Dolaberidze, one of the founders of Phubber told BM.Ge that the objective of the application is to save the consumers from paying much money for clothes or other things.
Phubber is a mechanism for issuing money for any person and includes several departments: collections of Georgian designers with 50%-70% discounts. Products of Georgian designers are in-demand products on the market, but they are not attainable for everybody. Therefore, Phubber enables consumers to buy collections of Georgian designers at low prices;
The next one is Outlet Department, where collections of Georgia-based brands are represented and in the course of time interesting products will be added. We also have the Department of Vintage, one of the most demandable directions abroad.
Vintage stores are less popular in Georgia and there are a few of vintage stores in the country. Special attention is paid to the luxury direction with original brands and we have the Pre-owned department, Anano Dolaberidze said.
The application also comprises the social media function to follow interesting consumers. This signifies that the user manages the application content entirely and sees the interesting products. Moreover, the application also provides full information for consumers.
“Quality is of crucial importance for us. Consequently, FAKE products and consumers with similar products, who upload FAKE products, will be removed from the application and we warn about this by mail and provide due information… our application is eco-friendly platform and introduces only eco-friendly products”, Anano Dolaberidze noted.
The application works in test regime and a due marketing campaign will start in the near future. The company provides free delivery services.