Posted: 3 years ago

Nino Kusrashvili: Education is the key to a successful future

Interview with Nino Kusrashvili, Head of the Public Relations and Marketing Service of "European School"

Tell us about how you got into the field of marketing, and what factors played an important role in choosing this profession?
Every business needs public permission at the beginning, at least in democratic countries, and keeps existing  with the acquiescence of the public. That is why this profession is very demanding in the modern era. I am a PR and Marketing Specialist, and before this, I graduated from the journalism faculty, and I still use my professional training and 17 years of experience in this field. I believe that in this multicultural environment, it is important to identify the skills that this profession gives.

In regards to technological changes, what challenges do you face as the head of a marketing service?

New technologies are one a prerequisite for progress in PR and marketing. Under the existing technologies, the work regarding the implementation of digital format increases the quality of successes in these professions. Web sites, blogs, RSSs, Internet brochures, social networks and mobile apps are new platforms where the company has the opportunity to create a positive reputation, or sell product and achieve success using advanced technologies.

What has changed in the field in the last 5 years, and what changes are expected?

In the first decade of the 21st century, we have seen technological and social changes which demonstrate that public relations and marketing practices in this field are developing day by day by making use of digital technologies.

What important features should a marketing manager focus on, and what are their roles in an organization?

The American professor Fred Cook said "people in the field of public relations and marketing are storytellers. It's our job to find peculiarity in our companies and clients, and tell this to the whole world, and with easy words it can be. "

What’s your organization’s business model like in regards to PR and marketing? 

A coordinated and integrated approach with regards to our communication strategy is required. The main activity of marketing and public relations is to communicate effectively with external auditors, and plan and implement results-oriented campaigns. The right selection of a target audience in the field of education is very important.

One word that describes your work.

"The European School" is an international school where Georgian, IB-International Bachelor, ,AHC-American High School programs, european kindergarten are studied.

The graduates of our school successfully get into top American and European universities. My main job is to plan and implement promotional and imaging activities, using integrated marketing communications. It is very important for me to work where there is innovative learning and globally-minded citizens. Education is the key to a successful future, and the future is our main concern.


The most useful advice you’ve ever received in your life?

International trainers have been focused on integrated marketing communications and new technologies in recent years. This is the main focus for me.

Think of a person who inspires you, professionally.

-Winx Wilcox is a member of US PRA, and an American PRAIPPI, and I organized his trip to Georgia. With his works, you can get acquainted with the professional literature, so his books and meeting with him personally were very important for me, as well as many others.

Dennis Wilcox is a member of the US PRA and an American PR Specialist, whose visit to Georgia was also organised by me. You can get acquainted with his professional literature, and his books and meeting with him personally meant a lot for my professional development.