Nikolo Brega Diversifies Portfolio with New Watch Line

Nikolo Brega , a brand renowned for handcrafting wooden eyewear, has now ventured into the watch production sector. The brand's founder, Nikoloz Bregadze, shared this update during an interview on the program "Business Rustavi 2."

Bregadze explained that this fresh line of watches is the culmination of two years of diligent work and extensive testing. The watches feature a simple and minimalist design that houses a Japanese mechanism.

"Eyeglasses remain our principal product. However, our customers expressed interest in a broader product range, with a particular emphasis on watches. Given that I sketch designs myself, I decided to transform my sketches into tangible products and hence initiated watch production," Bregadze elaborated.

It's noteworthy that the newly introduced watch model is available in three distinct colors, retailing at 300 GEL.

Looking ahead, Nikolo Brega aims to expand its product offerings further. In the near future, the brand's watches will not only feature leather straps but also silver bracelets.

On the export front, Nikolo Brega has plans to export watches to America, where the brand has already been shipping glasses. Additionally, it aims to make the watches available for online purchase throughout Europe.