New Georgian Clothing Brand ZARIFFI to Add Men’s Line

ZARIFFI is a new Georgian clothing brand that appeared on the market two months ago and introduced women, children, and mother-baby clothes.

As noted by the company founder Elisabed Lazariashvili, accenting on quality and affordable prices make ZARIFFI a unique company.

“My child has inspired me to create this clothing brand. I always wanted to wear similar and identical clothes, but Georgia-based stores could not provide such an opportunity. I believe many mothers and their children have the same inspiration. Therefore, I decided to create such contemporary, beautiful and comfortable clothes that would be accessible for a wide society. We have implemented the project with private savings and the investment value is GEL 8,000. We have appeared on the market recently and we are taking the first steps. Our products are created at studios. Together with growing demand, we expect our output to grow. As for the pandemic challenges, initially, we planned to sell our products in the digital space. After all, the pandemic has not essentially affected our business”, Elisabed Lazariashvili noted.

ZARIFFI products are predominantly sold at online stores, Facebook, and Instagram platforms. At this stage, the brand does not cooperate with other stores but provides delivery services all over Georgia. “We use domestically manufactured fabrics, but we also plan to imports raw materials to make an exclusive and different design. We sew our clothes with our own design in several colors. We also receive individual orders. As for future plans, we intend to expand production and introduce our products on international platforms. We also plan to add a men’s line”, the company founder noted.