"My Toy House" Reports 10% Sales Growth Driven by Affordability and Product Variety

Sales at “My Toy House” have increased by approximately 10%, according to co-founders Giorgi Varamashvili and Giorgi Bidzinashvili. The company attributes this growth to a combination of accessible pricing, strategic relocation, and a consistently refreshed product range tailored to children's evolving interests.

“The growth is directly related to our affordable pricing policy and the store’s attractive new location,” said Giorgi Varamashvili in an interview with Business Partner. “We continuously update our assortment and prioritize keeping prices reasonable. Our store offers a wide selection of toys for children of all ages and interests, with cars being particularly popular among boys and kitchen sets favored by girls.”

Giorgi Bidzinashvili, the company's co-founder, emphasized the importance of toys in early childhood development: “For children, toys are more than just playthings—they're tools of exploration and imagination. Our goal is to offer products that foster joy, learning, and creativity. We’re building a space where every toy contributes to a child’s development and happiness.”

Founded in December 2022, “My Toy House” initially operated in the Varketili district before relocating a few months ago to 65 Mikheil Burdzgla Street in Saburtalo. The new location has contributed significantly to increased foot traffic and customer engagement.

With steady momentum and a growing customer base, the company is optimistic about sustaining its upward trajectory. The founders affirm their commitment to offering high-quality, affordable toys that resonate with Georgia’s youngest consumers.