Meko Abramia: The Greatest Motivation is Competition, and that Grows Daily in a World of Constant Changes

Interview with Meko Abramia, Marketing Projects Manager at the Insurance Company “Aldagi”

Tell us about how you got into the field of marketing, and what factors played an important role in choosing this profession?

One recommendation changed everything. My university recommended m3 to a company, followed by several hard tests and interviews, and that’s how I got into a field that has kept me excited for 10 years.  My motivation is to defy the competitor, which played a great role at the initial stage. It was not an easy path, but each difficult stage brought me a lot of experience. 

In regards to technological changes, what challenges do you face as the head of a marketing service?

Our competition grows daily in a world of constant changes. The biggest challenge is to keep up with the pace of development. 

What has changed in the field in the last 5 years, and what changes are expected?

Almost everything has experienced a digital transformation over the last 5 years. It became more practical in the field of marketing communication. Nowadays, video marketing is at its peak, and creating content takes lots of human and financial resources. Marketing content relies on the customers’ experience and emotions. Storytelling has been added to creative work, which is a new trend, I think, and this direction will become more popular and sophisticated. 

What important features should a marketing manager focus on, and what are their roles in an organization?

A Marketing Manager is a creative person who comprehends people, and communication is like breathing for them. This person manages an innovative process, where trends are created based on analysing the user’s experience and emotions towards products/services. 

How do you help your organization keep up with new trends and innovations in the field of marketing?

We create products that are unique in the field of insurance. Besides novelty, it’s adapted to any user’s experience. More importantly, there’s a big and strong team standing behind our products,  Aldagi.

One word that describes your work.

Diverse. 

The most useful advice you’ve ever received in your life?

Only you are responsible for self-development. 

Think of a person who inspires you, professionally.

I think day to day moments in life are a source of inspiration, professionally, and finding ways to use those inspirations correctly.