Marneuli Food Factory Plans to Expand Assortment in 2022

Marneuli Food Factory plans to expand the assortment in 2022.

According to the director of the company, Vano Tsukilashvili, they consider increasing the assortment by 20%. 

Currently, the largest food processing enterprise in the country produces about 60 varieties of products, including pickles, sauces, ajika, tomato paste, jam, etc.

80% of the products are sold in the local market, while the rest are exported, which is actively sold in the European and US markets.

"We have renewed the assortment, we no longer manufacture some products, we have added some new ones. In the end, the sales rate is identical to the pre-pandemic rate. The reason is that the customer is probably interested in this segment and does not save money in this regard.", noted Tsukilashvili.

The company entered the local market 7 years ago.