LIYA x KÁSH KASH - First Georgian makeup brand

Two Georgian brands, L I Y A and KÁSHKASH united supported by TBC and started working on a joint first Georgian decorative cosmetics line. The product is created with unique formulas and is made in Georgia, in the laboratory of KÁSHKASH.

LIYA is the brand of women's clothes, while KÁSHKASH is a Tbilisi-founded team of cosmetic formulators.

The main idea behind the collaboration of LIYA X KÁSHKASH is to create such decorative cosmetics, that it will be made of natural and organic ingredients and therefore, will take care of the skin.

"Adding the cosmetic line of LIYA is a long-standing part of our plans. However, the project was suspended due to the lack of professional partners. Then, we discovered KÁSHKASH. I am their regular customer and generally, we like the idea, that their products are handmade and created with natural ingredients.", declared Lika Goglidze, the founder of LIYA.

It is also worth mentioning, that the production is cruelty-free.