Posted: 3 years ago

Keti Pirtskhalaishvili: More Caution and Attention are Required for Clients

Interview with Keti Pirtskhalaishvili, Partner in the Marketing Agency “Gingers’’ 

Tell us about how you got into the field of marketing, and what factors played an important role in choosing this profession?

My choice of profession was mainly due to getting into  the ESM Business School. I’ve been doing internships in various companies while studying, in order to find out what direction excited me the most, and marketing was the one. After graduating from the Institute, all my jobs were connected to marketing, and in the end I worked in this field for more than 10 years.

What has changed in the field in the last 5 years, and what changes are expected?

Over the last five years, the efficiency and use of advertising channels have significantly changed. If earlier, television, radio and the press were the leading channels for advertising, now all efforts and attention are placed on digital channels. More caution and attention are required for clients, as communication between companies and consumers is bilateral and open.

What important features should a marketing manager focus on, and what are their roles in an organization?

Catching up with users’ requirements and demands, flexibility, and striving to develop, interest towards novelties- this is a small list of features that a marketing manager needs. 

What are you doing to help the organization keep up with new trends and use innovative approaches in the field of marketing?

We try to constantly search for novelties, and test new solution on the local market. We offer user-oriented services, that will simplify communication with target audience and have real results. 

What’s your organization’s business model regarding PR and marketing? 

As I represent the agency, our business model is thoroughly oriented toward our clients and their satisfaction. 

One word that describes your work.

I can’t put it in a single word, so I’ll offer a sentence that’s our company’s motto- we believe, at Ginger, that character defines everything.

The most useful advice you’ve ever received in your life?

It’s cool to ask for help. 

Think of a person who inspires you, professionally.

There are many professionals in this field, thus it’s hard to name only one.