Business
Posted:
4 years ago
Italian Clothing Brand BOGGI Milano Enters Georgia
Boggi Milano, the symbol of men elegance, plans to enter the Georgian market.
Founded in 1939 Boggi Milano makes focus on cosmopolitan men and businessmen of any ages who seek comfort and style in everyday life. The main part of seasonal collections follows the Smart Casual and Easy Formal styles inspired by a refined and handsome men from Milan. At the same time, the brand manufacturers make clothes for official events too based on the Tailor-made culture. The brand applies the major Artisan experience and extra class Loro Piana fabrics, the sign of incomparable quality.
Besides clothes, BOGGI Milano also manufactures footwear and accessories. It should be noted that the majority of products are exclusively manufactured in Italy.
“BOGGI Milano has been represented in 37 countries with more than 190 stores. We are happy that Georgia is the next country, where our representation will open.
Our brand has been growing on daily basis and we spread the philosophy of Italian style worldwide. To attain this objective in 2016 we founded BOGGI Milano Academy, where representatives from Georgia will attend annual training courses. Despite global expansion of the brand, we always take into account the individual character of domestic markets. And we know that the Georgian consumer is famous for special and unique taste”, the brand’s international business manager Lorenzo Manzoni noted.
Extra class shopping mall of City Mall will open at Kavtaradze Street N1 in Tbilisi and the first official showroom of BOGGI Milano will be represented in the so-called luxury corner on the second floor, Manzoni noted.
JSC Probus Capital and LLC IG Invest are exclusive owners of the brand’s franchise. JSC Probus Capital also owns and manages Calvin Klein in Georgia.
Official inauguration ceremony of BOGGI Milano’s showroom in Tbilisi will be held in November 2019.