Georgia's Young Creatives Win Big at 2023 Cannes Lions Competition
On May 6th, the winners of the 2023 Cannes Lions Youth Competition were announced, with participating teams learning the names of the bronze, silver, and gold award winners. The competition also featured the Nika Gujejiani Award, which was awarded to Eka Kipiani for making a significant difference in the creative industry.
The event showcased the impressive talents of young creatives from various categories, including marketers, print, digital, and film. The gold medalists for the marketers category were Baiko Pirtskhalaishvili and Elene Danelia from Crosty, while Nini Bukia and Giorgi Magradze from Hans & Gruber won in the print category. The Bank of Georgia was represented by Giorgi Lejava and Zura Kvinikadze, who won in the digital category, and Luka Makharoblishvili and Sophie Ivanishvili from Windfor's won in the film category.
What's impressive about this year's competition is that it highlighted the immense creative potential of young people in Georgia. The winners demonstrated their exceptional skills and creativity, with their works reflecting the country's rich cultural heritage, modern trends, and global issues.
The competition also sends a message to young people everywhere that participation is always one step forward. It's essential to never give up on one's dreams and aspirations, even if there have been setbacks in the past. The creative industry needs fresh minds and innovative ideas, and events like the Cannes Lions Youth Competition provide a platform for young people to showcase their talents and make their mark.
Windfor's Luka Makharoblishvili and Sophie Ivanishvili - Film Category
In the film category, Luka Makharoblishvili and Sophie Ivanishvili won the gold medal for their entry "Breaking the Stigma of Therapy." The brief for the category was to create a short video that would convince Georgian people that seeking psychotherapy is a brave and proactive step towards improving mental health. Their video highlighted the importance of breaking down societal stigmas surrounding therapy and encouraged people to seek help when needed.
Nini Bukia and Giorgi Magradze from Hans & Gruber - Print category
The Hans & Gruber team of Nini Bukia and Giorgi Magradze won the print category at the 2023 Cannes Lions Youth Competition with their inspiring poster aimed at encouraging rugby fans to support Georgia's bid to become part of the 6 Nations league.
Crosty's Baiko Pirtskhalaishvili and Elene Danelia - Marketers category
In the marketers category, Baiko Pirtskhalaishvili and Elene Danelia from Crosty won the gold medal for their entry, which aimed to create a product or service that would support, encourage, and inspire the young generation to be more adaptive to future professions. Their creative solution demonstrated an excellent understanding of the current and future job market, highlighting the importance of adaptability and creativity in achieving success. See their work HERE.
The Bank of Georgia's Giorgi Lejava and Zura Kvinikadze - Digital Category
The pair impressed the judges with their creative launch campaign for the Tegeta Motors mobile application, which aims to simplify the car maintenance experience for users and promote awareness about traffic culture and safety. See their work HERE.
