Georgian Team won Bronze at the Youth Eurobest 2022

In the Eurobest 2022 Youth World Championship, the Georgian team had its say. The bronze award goes to Georgia!

The victory was won by the team of Davit Kiladze and Nutsa Togonidze from the JWT Metro agency. According to the brief, the teams had to create an integrated campaign to promote the Ukrainian word Volia. They had two days to complete the task.

"Ukrainian lifestyle is called Volia. Our task was, on the one hand, to create a campaign to popularize this rule and, on the other hand, the word itself. With the help of this campaign, the word Volia was to become so famous that it was recognized as the Oxford Dictionary's word of the year.

First, we thoroughly researched what exactly the word Volia means. We found that more than words, Volia is expressed in actions. Therefore, we created a special Drop of VOLIA reward, which includes a single drop of blood from a Ukrainian person, because they have Volia in their blood. This award is for honorable actions, such as the Iranian players' refusing to sing the national anthem. A drop of Volia is intended to respond to daring actions that manifest Volia.

This victory means a lot to us. For me personally, this is the first award of this kind and I am extremely happy," said Davit Kiladze at Marketer.

Source: Marketer