Georgian Production Manufacturers Should Have More Support - JB Group

JB Group has been offering its customers ecologically clean Gozinaki made by natural honey for 11 years, however, the current situation adversely affected them.

The founder and director of the company, Ana Baramidze mentioned with BusinessPartner, that if the situation does not stabilize and the business as many other small entrepreneurs will be in an analogous situation next season, there will be a huge risk for them to disappear from the market.

"We do not have any income from tourism this year. The plan for 2020 included creating a new production line. Also, it should be mentioned, that we offer products with a new design to our customers every year. This time, due to the current situation, we are not capable of creating something new. Therefore, we have different packages which are suitable for the requirements of our customers.", noted Ana Baramidze.

The founder of the company says, that despite many calls from the state, there are just a few promotions of Georgian products by a large chain of markets.

The conducted research confirms, that often, the consultant does not know where Georgian production is placed, does not have information about it. Also, the space allocated by the markets for Georgian products is not prioritized.

"It is necessary for small entrepreneurs producing Georgian products to have more support, promotion, and popularization. Hypermarkets, which also produce nearly identical products, refuse to offer them a stand in their stores. It would be good if 1 stand is made in hypermarkets for New Year, where the production of Georgian entrepreneurs will be presented.", declared Ana Baramidze.