Georgian-made Colored rollers to be exported to Neighboring Countries

Georgian colorful rollers will soon be exported to neighboring countries, according to Mariam Kemoklidze, the co-founder of "Miscusi," the only company producing rollers in Transcaucasia.

In an interview with "Business Partner," Kemoklidze explained that while the United States initially expressed interest in their eco-friendly, colorful rollers, the high transportation costs made exporting to America unfeasible at this stage. However, Kemoklidze noted that there is a great demand for rollers in the world market, and several countries have already shown interest in importing the product from Georgia. To fulfill their export plans, "Miscusi" has increased production and moved to a new facility, and they plan to begin selling Georgian-made colored rollers in neighboring countries soon.

According to Kemoklidze, "Miscusi" products have no analogues in the local market, and the interest and sales rate is high in Georgia as well. The production of eco-friendly, colored rollers with imported raw materials began in Georgia in 2022, with around 100 rollers produced per month at this stage. The founders of "Miscusi" say that they fully meet the demand in the local market and compete with imported products.