GCCA Introduces 10 New Standards to Strengthen Consumer Rights Protection in Georgia

The Georgian Competition and Consumer Protection Agency (GCCA) has introduced 10 new standards aimed at ensuring fair market practices, protecting consumer rights, and improving transparency.

These standards address key consumer protection challenges identified by the agency, incorporating best international practices and aligning with European directives under the Law of Georgia on Consumer Rights Protection.

According to GCCA, the newly established standards will help prevent unfair commercial practices, ensure that consumers receive complete and accurate information, and strengthen market accountability.

Overview of the 10 Consumer Protection Standards

1. Prior Consumer Information Standard

   • Businesses must notify consumers in advance about any changes in their trade policies, ensuring clear and understandable communication in the Georgian language.

2. Service in Georgian Standard

   • Consumers have the right to request and receive all service-related information in Georgian, and businesses cannot refuse service due to a lack of communication in the state language.

3. Goods Repair Standard

   • Warranty repairs must be completed within 30 calendar days. If justified, the repair period may be extended to 60 days.

4. Food Menu Price Indication Standard

   • Restaurants and bars must display final prices, including VAT and service fees, to eliminate hidden charges for customers.

5. Visually Flawless Goods Transfer Standard

   • Consumers must sign an acceptance act upon receiving goods, confirming the item is in visually flawless condition or taking responsibility if they choose not to inspect it.

6. Time-Limited Offer (Discount) Standard

   • Fake countdown timers used to pressure consumers into making immediate purchases are considered an unfair commercial practice and are prohibited.

7. Unit Price Indication Standard

   • For goods that are weighed or measured in front of consumers, businesses must display the unit price per kilogram, liter, meter, etc.

8. Discount and Special Offer Standard

   • When offering discounts, businesses must display three prices:
     • The original price before the discount
     • The current discounted price
     • The lowest price in the past 30 days
   • This regulation does not apply to perishable goods and medications.

9. Advertising Price Indication Standard

   • Any advertisement promoting a product or service must clearly include the price and other essential details to ensure transparency.

10. Social Media Pricing Standard

• Businesses selling goods or services through social media or online platforms must display clear and visible pricing information.