Posted: 1 year ago

CROSTY Teams with Zaza Pachulia

Designer Sneaker Brand Appoints the Two Time NBA Champion as their First Brand Ambassador.

Georgians who challenge boundaries are coming together this Spring for an exciting new partnership. Designer sneaker brand CROSTY is excited to announce a partnership with their fellow Georgia native, two-time world champion, Zaza Pachulia. The announcement comes as the sneaker brand continues their aggressive penetration of the U.S. market.

This has been an exciting time for both CROSTY and Zaza, with CROSTY emerging from Georgia onto the global stage and Zaza dominating the last two years professionally with back-to-back championships for his team in Golden State before he recently signed in Detroit.“ Our team is so excited to welcome Zaza to the CROSTY family. This partnership symbolizes so much to us, but first and foremost it symbolizes our mutual desire to spread the message of freedom and individuality to the world. We both come from a place of hardship and have fought the way to where we are today. Zaza and his success have been an inspiration for many young Georgians and for our brand as well, and now we walk this path together.” , George Mikaia, Creative Director of CROSTY

Zaza Pachulia adds, “Drive, motivation and a sense of accomplishment – there are many values I share with CROSTY.. One of the reasons I’m most excited about this partnership is because we’ve taken a similar journey to success – having to fight through adversity. We are both also representing our country –it’s a place that makes us both very proud.“

CROSTY is the sleek unisex sneaker brand founded and created in Georgia. The brand strives to make a statement with every step, with the word “FREEDOM” emblazoned upon every shoe they create. As Georgia continues to grow as a hot-bed for talented designers, CROSTY sets themselves apart by being the first sneaker brand to come out of the region. Each pair is handcrafted and serves as a message to the world that freedom is more than just a word: it’s a way to live your life without boundaries. Zaza has adopted a similar ethos through a challenging upbringing in Georgia.  After separation from the Soviet Union and fighting for independence, freedom became a concept that seemed out of reach to many in the country. At a young age, basketball became the light at the end of the tunnel that signified this freedom for Zaza.

“Georgia and my roots are always on my mind,” says Zaza. “I am excited that CROSTY is going global and that the world will see such a quality product that’s made in Georgia. Since early in my career I have always been into fashion and I enjoy dressing well. Feeling good, walking into the arena, the confidence of being dressed properly all make my game stronger. CROSTY gives me that opportunity and I want to share that with others.”

CROSTY is sold online at