As part of the TV program Business Partner, journalist Maka Kochladze sat down with Connie Kwok, Vice President of Q-Commerce at Glovo, to discuss how quick commerce is transforming retail in Georgia.
In an exclusive conversation, Kwok shared insights into Glovo’s vision, the rapid growth of Q-Commerce, and how the company is using technology and partnerships to meet evolving consumer needs.
Lovely to be here, and I’m very excited to get to know your audience better. Q-commerce stands for quick commerce, and for us, it’s the next evolution of e-commerce — the ability to deliver products within 30 minutes.
It started with restaurant food, which is Glovo’s core offering, but Q-commerce now covers everything else: groceries, pet supplies, pharmaceuticals — you name it. We can deliver it to your door within 30 minutes in Tbilisi and other areas in Georgia.
It’s not just convenient for customers. For retailers and brands, it’s a new way to sell. Traditional e-commerce requires stock to be moved to remote warehouses. Quick commerce connects consumers directly to local stores, allowing businesses to sell directly from their physical inventory. In a city like Tbilisi, where traffic can be challenging, this speed and flexibility is a game-changer.
Q-Commerce is a growing pillar of Glovo’s business. How is Glovo using Q-Commerce to meet the changing needs of consumers in Georgia, and what are the most popular categories locally?While Glovo began with food delivery, Q-commerce is now the fastest-growing part of our business. We've seen tremendous traction in Georgia. Our most popular category by far is groceries, and we’re proud to be one of the leading e-commerce players in this space.
We work with key partners like Agrohub, Carrefour, and Nikora to bring essential items to our customers quickly and reliably. Other fast-growing categories include pharmacy and health, which are critical when customers are sick and prefer not to leave home. We’re also seeing demand for pet food, baby products, and a range of everyday essentials.
What innovations or technologies is Glovo investing in to enhance the Q-Commerce experience for users and partners — and how are these applicable to Georgia?We’re innovating on two fronts: for customers and for retail partners.
For customers, we’re introducing AI-powered personalization. For instance, if you buy groceries weekly, the app makes reordering easier and suggests new products based on your habits. We also just launched a gifting feature — think baby showers or birthdays — where users can find curated gift ideas on the app.
For our partners, we’re simplifying their ability to sell online. Many of them struggle to manage online inventory, so we’re investing in tools like smart product substitutions when items are out of stock. These technologies help small and large retailers alike to grow within the Q-commerce model — and these solutions are absolutely relevant to the Georgian market.
Looking ahead, what’s your vision for the future of Q-Commerce, especially in emerging markets like Georgia?Right now, Q-commerce mainly serves urgent or last-minute shopping needs. But in the next 5–10 years, we see it evolving into a mainstream way of shopping for everything — not just emergencies or essentials.
We’re currently testing scheduled deliveries, which many customers may prefer for bulk or planned purchases. We also want to diversify our categories beyond groceries and pharmacy into fashion, sports equipment, and more.
Ultimately, we aim to make Glovo the go-to destination for all shopping occasions, no matter the product or urgency — especially in emerging markets like Georgia, where digital transformation is happening quickly.
