Changes in Trends of E-commerce
Trading centers and stores were temporarily suspended during the last few months, and customers abstained from shopping in stores. One of the most apparent trends, which took shape during the pandemic, was the accelerated changes in e-commerce from both old and newly obtained customers.
According to these changes, experts consider that in 2020, the number of people aged 14 and more will be increased by 200 million. It appears that 2/3 of the total amount will include the people aged 45 and older.
The renewed prognosis, which is occurred by the factors of the pandemic, will importantly rise the number of digital customers. For instance, the number of people aged 45 and older will be increased by 5,8%, which means a 3,2% rise compared with last year. This involves approximately 5 million new customers.
With the ensuing consequences, that older adults are at the highest risk of coronavirus; it is foreseeable that they have to take the measures against COVID-19, especially. Because of this reason, they prefer to purchase products online.
In the conducted questioning of First Insight, it was marked out Baby Boomers are the generation showing the highest increase in purchasing products online over the last three weeks. Only 8 percent of Baby Boomers reported shifting to online in the first stages of coronavirus, and the number of them was increased by 23% in the next month.
The research questionnaire held by Salesforce in May in the U.S focused on the changes in Baby Boomers' behaviors in trading. 28% of the questioned noted that they were using contactless delivery options more frequently than ever, and they intend to use these services in the future too.
Despite these facts, it is probable, that after the pandemic, several behaviors of customers may return to their normal lifestyle, perhaps, customers who chose to try online store services, will definitely opt for the offer and continue shopping while using the internet.
According to the research of Global WebIndex, which was conducted in the U.S and 61% of internet customers were surveyed, aged 16-64. 31% of the respondents declared that after coronavirus, they would still frequently use internet purchasing via online channels. In comparison, 30% of the questioned said that they would return to their usual behaviors and would continue shopping on site.
The statistic is global, which means that together with several countries, the number of online customers is importantly increased during the last few months in our country.
One of the fast-growing internet-store https://isurve.ge was delivering chosen products to its customers during the pandemic while taking into account all the measures. This determined that customer trust is already gained towards the services, and the Georgian market acquired more internet users.
It is also worth mentioning that each member of the group fully acknowledges the means of earning the trust of the customers, how much values does this factor have and on what basis are the long-standing relationships established between the company and the customer.
The situation occurred by pandemic pointed out the existence of leading companies on Georgian market and one of the worthy company, "Isurve" appeared, which made it possible to deliver good-quality services to thousands of new customers.